Accurate: Is error free and a true [reflection] of what it [represents]. For example. Wrong delivery dates could cause items to be delivered when customer is not available. Correctly targeted: Information should be [presented] to the people who need it. For example: No good asking [vegetarians] about meat eating. Understandable: The meaning of the [information] should be [clear] to the user. For example: A manager may not understand a table that is too [complicated] and order the wrong items. .

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