Aesthetics - The product has been designed to look attractive, Cost - This is about the materials, manufacture and retail, Customer - This is about your target audience and your intended user, Environment - The product should be designed to produce little waste and pollution, Size - How big/small will the product be?, Safety - It should not cause harm or injury to the user, Function - What does the product do?, Materials - This is about what the product is/should be made of,

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